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9 Ways to Boost Your Fundraising Efforts During the Coronavirus Crisis

July 27, 2020

The coronavirus pandemic has affected the whole world—but the world has also come together as a whole to survive and thrive during this crisis. Now, more than ever before, people are recognizing the importance of working together to help people that most need it.

Global economies are fluctuating almost daily, and while this can make you feel like your fundraising campaigns should be on the back burner—fundraising during the coronavirus crisis can open doors to great opportunities where you can help people who really need it.

Keep calm and carry on.

  • Stay focused: The first thing you’ll have to do is develop your fundraising campaign—your focus should be on what you need to do to make your fundraiser succeed in the world today. Even if offline charity events and fundraisers are dangerous to host now, you can still raise funds digitally and continue to operate your fundraising campaign right from the comfort of your home. 
  • Don’t cut back on your fundraising efforts: The coronavirus crisis isn’t the first economic crisis the world has faced. The financial crisis that happened in the year 2008 gives you historical precedent, the charity organisations that chose to lay off employees or cancel their fundraising campaigns suffered more in the long run. At the same time, those that continued to work on their fundraising campaigns performed well, and some even raised more funds than their initial targets! 

Gather your board members and initiate a team effort.

  • Talk to your team: If you can’t meet your board members face to face, then start a conference call, but communicate with your board members, team, and employees on a regular basis. This will help you and your team to stay focused on your fundraising campaigns, and you can also get new ideas for fundraising during the coronavirus from your team.
  • Revise your fundraising plans: The pandemic has presented you with new ways where you can help people, new campaigns you can start, and a global audience that are spending more time online, becoming easier to reach via social media. Fundraising during the coronavirus crisis isn’t as hard as you may think, but you will need a streamlined plan to make your efforts a success. Do you want to gather funds that will feed the hungry? Do you want to start a campaign that will bring shelter to the homeless?
  • Ensure that you’re regularly interacting with your donors: If you have committed donors who contribute to your organization, then call them up to ask them how their families are doing, and how their businesses are operating. Keep them updated on your campaigns as well, and remember to ask for help if you need it. You may be surprised at how many people are truly willing to help out during a global crisis.

Take your fundraising campaigns to the digital platform.

  • Create a digital fundraiser: Online fundraising platforms help you reach out to potential donors and raise funds without ever having to leave your home. A fundraising platform like BABB lets you start an online fundraiser within minutes, set targets, track your progress, and raise funds just by using your phone. BABB also allows you to communicate with a global audience—a much larger number of potential donors than you would have found at a fundraising event in your area. You can also raise funds for causes anywhere in the world!
  • Your capital campaign is important: Don’t think there’s no use for your capital campaign anymore. You may have to adjust the timeline behind your campaign, reallocate how you will use your funds, and adjust your milestones, but your capital campaign shouldn’t be benched.

Gratitude is the best attitude.

  • Always thank your donors: There are always people who are willing to help out those in need, even during the coronavirus crisis. When they donate to your cause, remember to thank them. You can do this personally, by calling them up, via email, or through social media. 
  • Be transparent about your needs: If you’re open and transparent with your donors about why you need certain funds and how you intend to use them, they’re more likely to donate to your cause. People like to help others, especially when they know how they’re helping and how their funds are being used. So don’t worry about being shy, go out there and start your digital fundraising campaign, even during the coronavirus crisis.

If you’re ready to make a positive impact in the world during one of the most difficult times we have come across in recent decades, then get the BABB app and start your digital fundraising campaign today!

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